• Our Story

    Joey&Mom was born from a heartfelt desire to create beautiful, sustainable products for the modern family.

    Inspired by the special bond between a baby kangaroo and its mother, our brand celebrates the values of nurturing, comfort, and care — everything that defines parenthood.

  • Our Philosophy

    At Joey&Mom, we believe that every family deserves access to high-quality, organic materials without breaking the bank.

    That’s why we design with affordability, function, and beauty in mind — never compromising on quality or style.

    Our minimalist, Scandinavian-inspired aesthetic is perfect for parents who appreciate calm, timeless designs that create a warm and nurturing environment for their little ones.

  • Our Commitment

    We’re passionate about sustainability and ethical practices.

    Every product is made with carefully sourced materials and crafted by manufacturers who share our values.

    By creating products that are both beautiful and responsible, we aim to help families make choices that are kinder to the planet — and to their children’s future.

Our Brand Persona


Joey the baby kangaroo, is friendly, approachable, and nurturing. Like a mother kangaroo who always has a pouch ready for her little one, we're here to provide support and care for families as they navigate the challenges of parenthood.

We believe that by working together, we can create a better world for our children and future generations.

What Makes Joey&Mom Special

  • Thoughtful Design

    Every piece we create is thoughtfully designed to make parenting easier. We incorporate versatility in use, ensuring our products adapt to various needs and situations. From easy-to-change baby clothes to multi-functional accessories, our designs focus on practical solutions that simplify everyday tasks for parents.

  • Uncompromising Quality

    Quality is at the heart of everything we do. We use only the finest materials and fabrics, ensuring each product is premium in feel and durability. Our commitment to quality extends to rigorous safety standards, so you can have peace of mind knowing that every Joey&Mom product is safe for your baby.

  • Aesthetic Appeal

    Our products are inspired by minimalist, Scandinavian design principles. We believe in creating items that are not only functional but also aesthetically pleasing. The minimalistic designs and earthy colours bring a sense of calm and beauty to your home, perfectly complementing modern family life.