UV400 Polarized Sunglasses

Your child's eyes are absorbing 70% more UV radiation than yours right now.

Here's what most parents don't realize: a child's eye lens is clearer and their pupils are larger than an adult's. That means UV rays pass straight through to the retina — where they do permanent, cumulative damage that builds up year after year.

Every trip to the playground. Every beach day. Every car ride with the sun streaming through the window. It's all adding up — silently.

You'd never let your child outside without sunscreen. But according to the Vision Council, only 5% of parents say their child always wears sunglasses outdoors. And here's the frightening part: cheap novelty sunglasses without real UV protection are actually worse than no sunglasses at all — because the dark lenses cause your child's pupils to dilate, letting in even more damaging UV radiation.

The Joey & Mom Retro UV Sunglasses give your little one real, certified UV400 protection in a frame that's actually designed for small faces. Flexible spring hinges that bend without snapping. Ultra-lightweight recycled co-polyester that won't slide down their nose. TAC polarized mirror lenses that cut glare from water, sand, and pavement. And matte colours they'll actually want to wear — because the best sunglasses in the world are useless if your child rips them off.